Quick Answer: The GoHighLevel logo is available in horizontal, stacked, and icon-only formats in both Space Blue and white versions. GHL does not host a public download page — official files are distributed through the HighLevel Brand Kit, accessible via the GHL support portal or the official GoHighLevel Facebook community. Agencies on the Unlimited plan and above can replace the GoHighLevel logo entirely with their own brand through white-label settings.
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Whether you are building a client presentation, setting up a white-label CRM, or creating co-branded marketing materials, knowing how to use the GoHighLevel logo correctly matters. Use it wrong and you risk violating brand guidelines. Use it right and you look professional and credible to the clients you are trying to win.
This guide covers everything agencies, consultants, and resellers need to know about the GoHighLevel logo — where to get it, which file format to use, what the usage rules actually say, and how to replace it completely with your own brand if you are running GHL as a white-label product. If you are still deciding whether the platform is right for you, check out our full breakdown of what GoHighLevel is and how it works first.
What Does the GoHighLevel Logo Look Like?
The GoHighLevel logo, officially referred to as the HighLevel logo (the company rebranded from “GoHighLevel” to simply “HighLevel” for its platform identity), uses a clean, modern wordmark paired with a geometric icon. The brand system includes:
- Horizontal version: Icon + wordmark side by side — the most common use case for headers and presentations
- Stacked version: Icon above wordmark — useful for square formats like social media profile images
- Icon-only version: The standalone mark — used as a favicon or app icon
Official color versions include Space Blue (the primary dark version) and white (for use on dark backgrounds). There is no officially sanctioned transparent PNG for general distribution — GHL keeps logo files inside its Brand Kit to control quality and usage.
The official typeface for the HighLevel brand is Poppins, and the primary brand colors are Space Blue, Nurture Blue, Capture Yellow, and Close Green. These follow a 60-30-10 color balance rule for branded materials.
Where to Download the GoHighLevel Logo
This is where a lot of people get tripped up. GHL does not have a publicly linked brand asset page on its main website. Here are the 3 legitimate ways to access the official GoHighLevel logo files:
1. The HighLevel Support Portal
The official Brand Kit article is hosted at the HighLevel Support Portal (help.gohighlevel.com). Search for “Brand Kit” and you will find the article titled “Using The HighLevel Logo and Brand,” which includes download links and usage guidelines. This is the primary official source.
2. The GoHighLevel Official Facebook Community
The GoHighLevel Official Facebook Group has a pinned post in the resources section with a Google Drive link containing current logo files. The link is refreshed when GHL updates their branding. Search “brand kit” inside the group to find the current pinned version. Do not use logos scraped from the platform website — they render at low resolution and may be outdated.
3. Inside the Platform Itself
If you are already a GHL user, you can extract logo files from the platform using your browser’s inspector tool. On any GHL page, search for img tags containing “logo” in the src attribute. This is most useful if you need to identify where the GHL logo appears so you can replace it in a white-label setup.
GoHighLevel Logo Usage Rules: What You Can and Cannot Do
The HighLevel Brand Kit includes a clear “Do’s and Don’ts” section. Here is what you need to know before using the GoHighLevel logo in any material.
Permitted uses:
- Using the logo to identify that your agency or product is built on or integrates with the GoHighLevel platform
- Including the logo in case studies, client presentations, or partner directories where you clearly identify yourself as an independent agency
- Displaying it alongside your own primary logo with clear distinction between the two
Prohibited uses:
- Presenting the logo in a way that implies you are the creator or owner of GoHighLevel
- Using the logo as your own primary brand logo or inside your main wordmark
- Modifying, distorting, recoloring, or cropping the logo in any way that deviates from official guidelines
- Using the logo to falsely imply sponsorship, partnership, or certification that does not exist
- Placing the logo without adequate clear space around it — other text and graphics should maintain a reasonable buffer distance
The core principle is straightforward: you can reference GoHighLevel by name and logo as a tool you use. You cannot make it look like you are GoHighLevel, or that GoHighLevel has officially endorsed your specific product or service.
GoHighLevel Logo File Formats: Which One to Use
Choosing the right file format matters for quality. Here is a quick guide:
- SVG: Use for web, apps, and any context where the logo needs to scale without quality loss. SVG is the preferred format for development work.
- PNG (transparent background): Use for presentations, documents, and designs where you need to place the logo on a colored or patterned background. Minimum recommended size is 400x120px for horizontal versions.
- PNG (solid background): Use when the destination background is fixed — simpler to handle than transparent versions in some design tools.
Avoid JPEGs for logos entirely. Compression artifacts make logos look unprofessional, especially on light backgrounds where the hard edges of the mark are most visible.
How to Make the GoHighLevel Logo Bigger with Custom CSS
If you are using GHL as your own CRM (not white-labeled) and want to adjust how the logo displays in your dashboard, you can use custom CSS. A common request is making the header logo larger or repositioning it. The basic approach:
- Open your browser’s inspector tool on any GHL page
- Locate the img element containing the logo in the header
- Note the class or ID applied to it
- In your GHL custom CSS settings, target that class and adjust the width, height, or transform properties
Keep in mind that custom CSS adjustments only affect how the logo displays in your specific account view — they do not affect what clients or sub-account users see.
How to Replace the GoHighLevel Logo with Your Own (White Label)
This is where things get genuinely powerful for agencies. GoHighLevel’s white-label capability, available on the Unlimited plan ($297/month) and above, lets you replace every instance of the GHL logo with your own brand. Here is how to set it up:
- Log into your GHL agency account and go to Settings > Agency Settings
- Navigate to the White Labelling section
- Upload your logo as a PNG with a transparent background. GHL recommends a minimum of 200x60px, with 400x120px for best results. Keep the logo height under 60px relative to width to display correctly in GHL’s fixed-height header containers.
- Set your agency name, support email, and custom domain
- Save and refresh — your logo now appears everywhere in the platform instead of the GHL branding
Sub-account users (your clients) will log in and see your brand, not GoHighLevel’s. This is one of GHL’s most valuable features for agencies reselling the platform as their own product. To understand how pricing breaks down across plans, see our GoHighLevel pricing guide.
GoHighLevel Brand Colors for Your Design Work
If you are creating co-branded materials or building designs that need to look consistent with the GoHighLevel visual identity, these are the official brand colors:
- Space Blue: The primary dark color used in the logo and main UI elements
- Nurture Blue: A lighter supporting blue for secondary elements
- Capture Yellow: The accent color representing the Capture phase of the customer journey
- Close Green: The accent for conversion and closing actions
The 60-30-10 color balance rule applies: 60% of your branded materials should use the primary color (Space Blue), 30% a secondary color, and 10% an accent. This keeps materials looking clean and on-brand rather than visually chaotic.
Bottom Line
The GoHighLevel logo is well-designed, clearly documented, and straightforward to use once you know where to find the official files. The most important things to remember: get your files from the official Brand Kit or Facebook community (not low-res website scrapes), follow the clear-space and no-modification rules, and if you want to remove the GHL logo entirely, the white-label feature on the Unlimited plan makes that process simple and professional.
If you are ready to start building your own branded GoHighLevel experience, the 30-day free trial is the smartest way to test it before committing. You get more time than the standard trial to actually set up your white-label properly and see how it looks for clients.
Start your 30-day GoHighLevel free trial and launch your branded agency platform.
Frequently Asked Questions
Where can I download the GoHighLevel logo?
Official GoHighLevel logo files are available through the HighLevel Support Portal (help.gohighlevel.com) under the Brand Kit article, and via a pinned post in the GoHighLevel Official Facebook Group. GHL does not maintain a public brand asset download page on its main website.
Can I use the GoHighLevel logo on my agency website?
Yes, with restrictions. You can use the logo to identify that your agency uses or is built on the GoHighLevel platform. You cannot use it in a way that implies you are GoHighLevel, or that GHL has officially endorsed your agency. Always display it alongside your own primary branding with clear separation.
What file format is the GoHighLevel logo available in?
Official files are distributed as SVG and PNG. SVG is best for web and development use because it scales without quality loss. PNG with a transparent background is best for design and presentation work. Avoid JPEG — compression artifacts damage logo quality.
How do I replace the GoHighLevel logo with my own brand?
White-label logo replacement is available on the Unlimited plan ($297/month) and higher. Go to Settings > Agency Settings > White Labelling, upload a PNG logo (minimum 200x60px, recommended 400x120px with transparent background), and save. Your logo replaces GHL branding across the entire platform for all sub-account users.
What are the GoHighLevel brand colors?
The 4 official primary brand colors are Space Blue (primary), Nurture Blue (secondary), Capture Yellow (accent), and Close Green (conversion accent). The brand typeface is Poppins. Materials should follow a 60-30-10 color balance — 60% primary, 30% secondary, 10% accent.
Can I modify the GoHighLevel logo for my designs?
No. The official brand guidelines explicitly prohibit modifying, distorting, recoloring, or cropping the logo in any way that deviates from the approved versions. You must use the logo as provided. If you want a branded mark, use the white-label feature to replace GHL’s logo with your own.
